THE PERSONALITY AND RELEVANCE OF A BRAND
Travel & Hospitality Talks by ARHCESMO
HOTEL VILA GALÉ COLLECTION PALÁCIO DOS ARCOS | June 27, 2019 | 6:00 p.m.
In this two hour workshop, Soraia Ferreira, Story Strategy Consultant / Trainer @Yellow Pictures | Invited Assistant Professor @ FEUP, will share with you How to build a story.
Our society is built based on stories, and it is through them that we communicate and understand the meaning of everything around us. In this Talk will be approached the four elements necessary to build a story: theme, characters, narrative world and narrative structure.
Joana Maya Sepúlveda, Brand Strategist at NOSSA ™, will share the creation and meaning of the Brand.