Delta Cafés, in the person of its founder, Manuel Rui Azinhais Nabeiro, transported business model for the relational essence of the magic of the café. Knower of the coffee market and entrepreneurial by nature, Rui Nabeiro decided in 1961 to create its own brand of coffee.
In the Alentejo town of Campo Maior, in a small warehouse with 50 square meters and without great resources, he starts the activity with only two roasting balls with the capacity of 30 kg.
The relationship between Delta and its customers is around the same as the counter man and the every morning client: together they learned to trust and share life with the flavor of a cup of coffee.
In its early steps, Delta Cafés had to win the confidence of the market: to win friends, who recommended the brand, gaining loyal customers, enabling sustained growth of the business. This is a Rui Nabeiro management philosophy: A Brand Human Face with a business relationship on the basis of "A Customer Friend". A tactical action is customizing the brand relationship - Customer, each situation identified as unique and individualized from the whole business.
From the second half of the 70s, the commercial structure of Delta Cafés established itself decisively, looking so serene for the new market requirements: developing new products and quality services globally. It was in this context that in 1984 the commercial activity, provided by the company Manuel Rui Azinhais Nabeiro Lda, was separated from the industrial activity, developed by Novadelta SA, which was the first company in this sector in 1994, being certified by the system NP 29002.